Explainer Videos

Q: What is an "Explainer Video"?

Simply put, it’s a type of video that explains about an idea, a solution, a product or even a service. Explainer video is used to introduce, to promote and to educate people about something. It is often accompanied by voice-over (narration) to make the explanation more thorough.

Q: What is a “Corporate Video”?

A corporate video is designed to introduce your company, goals and missions to specific audience who want to know about your company. This differs from mainstream video advertising, which tends to have a broader appeal and be targeted at the general public.

Q: Why Do You Need a Corporate Video?

Online engagement is a huge part of a business’ success these days. In a world where we are always looking at our screens and getting the majority of our information through audio and visual mediums, corporate video is the perfect tool to spread the word.

Q: What exactly are "Motion Graphics"?

Although the term ‘motion graphics’ is quite broad, it essentially refers to graphics that create the illusion of motion. Even though ‘motion graphics’ can be designated to anything from abstract animation to the presentation of data, it is generally reserved for the commercial side of things.

Creatives to create global explainers

It is known by different names to different people. Some call it landing page video; others homepage video, while most people call it explainer video. Whatever you want to call them, you may run into these words and wonder “what exactly is this?”
Long story short, an explainer video “explains” what you do quickly and efficiently to anyone. It is widely acknowledged that video is the future of marketing. Hence you should consider investing in a video to market what you want to offer.

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